Harriet Posner 'Buying What You Stand For...Rewiring the Fashion Sector'
Series OneIn this episode of #TheNewAbnormal, I interviewed the fashion educator, writer and consultant Harriet Posner. She's the BA Programme Director at Conde Nast College of Fashion Design. Harriet has spent her working life designing, teaching, writing about and generally immersing herself in the world of fashion and design; and specialises in the sector's branding, marketing, promotion and communication. She's also the author of 'Marketing Fashion: Strategy, Branding and Promotion' which is recognised as a core text for those studying fashion marketing and promotion, and which is published in four languages. In this interview, we discuss macro and micro trends effecting the sector, along with the crucial impact of the pandemic. We therefore cover a wide range of issues, including the future for supply chains, pricing strategy, luxury branding, sustainability, ethics, activism, and experiential marketing.