Jon Cohen "Understanding what people think, when you can't trust what they say"
Series Two In this episode of #TheNewAbnormal podcast, I interview Jon Cohen, the author of "Asking for Trouble: understanding what people think, when you can't trust what they say". The aim of the book is to enable the development of more creative concepts, braver public policy and more compelling marketing communications through a better understanding of response. He's also the Managing Partner of the award-winning Kindling Research, who have an outstanding record of helping cl...