Katrina Dodd 'Knowledge is Power...Impactful Advertising...Asking Heretical Questions'

Series OneIn this early episode of #TheNewAbnormal I interviewed Katrina Dodd, Editor at Large, Head of Trends and a writer at the mighty Contagious. She's also a former consultant at Contagious Insider, and has worked on diverse projects for clients inc BBC Worldwide, Universal Music, Louis Vuitton and Diageo. Katrina was also the launch editor of Contagious FEED, a bespoke intelligence service delivering targeted news and insights to a wide range of agency and brand clients. In this interview, we discuss her views on authentic brand behaviour, conscious consumerism, the accusation of 'complicity' towards adland from Extinction Rebellion, and why asking 'Heretical Questions' is so important. 

Om Podcasten

#TheNewAbnormal podcast (which has over 200,000 downloads) focuses on understanding today and anticipating the future. Discussing these subjects via the stories and viewpoints of my guests has led to some fascinating conversations with activists, creatives, writers, philosophers, strategists, psychologists, lecturers, futurists, etc. Re: my bio, I'm a strategist, author and public speaker. My first book went to No1 in the business charts, whilst my second was shortlisted for the 'Business Book of the Year' Awards. ('The New Abnormal' is bought to you in partnership with The Copenhagen Institute for Futures Studies, a global leader in applying futures studies to solve strategic challenges, helping clients to be #FuturesReady.) So, we hope you enjoy listening to the series! Please note that the podcast was set up during the early days of Covid, and is divided into Series One [2020-21] Series Two [2021-22] Series Three [2022-23] Series Four [2023-24].  All rights reserved. #TheNewAbnormal podcast series © Sean Pillot de Chenecey 2020