This Singing Couple is Making It by Diversifying their Business and Writing Great Songs

Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.comThis week, Ari sits down with Ni/Co, the musical duo of LA-based couple Dani Brillhart and Colton Jones. Their most recent song “On Purpose” has taken the internet by storm with over 6.2 million streams on Spotify and YouTube. Ni/Co built their early career by releasing covers on YouTube and placing their songs in sync. They have garnered over 75 million views on YouTube and have landed 6-figure sync deals with their music. However, as their covers became more popular and they wrote under various monikers for sync, Dani and Colton had to make a decision: did they want to prioritize these paths or re-center their career around original music? This conversation dives into the details of publishing and label deals, Ni/Co’s journey through sync, their experience going viral on TikTok, and how they clarified their artist identity to stay true to their vision along the way.00:00 - Introduction and Background10:39 - The On Purpose Journey and Release15:47 - Meeting and Starting as a Couple26:23 - Signing a Publishing Deal and Sync Placements30:11 - Separating Covers and Originals42:52 - The Success of 'On Purpose'49:05 - Influencer Campaigns, Viral Songs, and the Importance of Diversifying Revenue Streams1:13:20 - Challenges and Scams in Revenue CollectionSubscribe to The New Music Business: https://aristake.com/new-music-business-podcast/Ari's Take Academy: https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeX: https://twitter.com/ArisTakeThreads: https://www.threads.net/@aristake_YouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandX: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Ni/Co:Website: https://nicomusicofficial.com/Instagram: https://www.instagram.com/ni.co_officialTikTok: https://www.tiktok.com/@ni.co_officialSpotify: https://open.spotify.com/artist/2IR0GSCHsTo7gSw8HHLBnrEdited and mixed by Ari DavidsMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.

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**WEBBY AWARD FOR BEST MUSIC PODCAST**“#1 music industry podcast to help keep you in the loop” -Spotify“The 10 Best Music Business Podcasts of 2022" – VarietyAri Herstand is the best-selling author of How To Make It in the New Music Business. Forbes calls him “The poster child of DIY music.” In this show, he deconstructs the brightest minds in the music industry, digging deep to find the tools, tactics, and strategies that listeners can use to run successful careers of their own. Ari offers straight talk with no fluff and doesn’t let his guests off easy. If there is a way, Ari will find it.To learn more follow @aristake_ and @ariherstandVisit aristake.com to join the newsletter.-- Hosted on Acast. See acast.com/privacy for more information.