Troubadour Booker on the New Live Music Landscape

This week on the New Music Business, our guest is Jordan Anderson who is the new talent buyer for the legendary Troubadour in West Hollywood.03:38 Why the Troubadour special and how Jordan got the gig11:34 The role of a marketing manager and director13:23 The significance of the Troubadour's size and philosophy of who to book16:57 The state of the live music industry21:45 Underplays and working directly with artists26:37 Keeping your pitch emails short and sweet31:41 Structuring shows deals34:23 The reality of being an independent venue36:55 Investigating emerging artists' streaming and social numbers41:09 How the Troubadour markets their shows45:52 Does the Troubadour have any outside promoters?47:04 Predatory pay-to-play venues in LA 54:06 Band merch cuts 57:37 What's on the horizon1:01:41 Final questionSubscribe to The New Music Business: https://aristake.com/nmbAri's Take Academy (use code NMB for 10% off): https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Jordan Anderson:Website: https://troubadour.comInstagram: https://www.instagram.com/instajandsLinkedIn: https://www.linkedin.com/in/jordancandersonInstagram: https://twitter.com/thetroubadourTwitter: https://twitter.com/thetroubadourEdited and mixed by Maxton HunterMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.

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**WEBBY AWARD FOR BEST MUSIC PODCAST**“#1 music industry podcast to help keep you in the loop” -Spotify“The 10 Best Music Business Podcasts of 2022" – VarietyAri Herstand is the best-selling author of How To Make It in the New Music Business. Forbes calls him “The poster child of DIY music.” In this show, he deconstructs the brightest minds in the music industry, digging deep to find the tools, tactics, and strategies that listeners can use to run successful careers of their own. Ari offers straight talk with no fluff and doesn’t let his guests off easy. If there is a way, Ari will find it.To learn more follow @aristake_ and @ariherstandVisit aristake.com to join the newsletter.-- Hosted on Acast. See acast.com/privacy for more information.