Generative AI: Don't Fire Your Copywriters Just Yet
Everyone in the community was surprised by ChatGPT last year, which a web service responded to any and all user questions with a surprising fluidity. ChatGPT is a variant of the powerful GPT-3 large language model created by OpenAI, a company owned by Microsoft. It is still a demo though it is pretty clear that this type of generative AI will be rapidly commercialized. Indeed Microsoft is embedding the generative AI in its Bing Search service, and Google is building a rival offering. So what are smaller businesses to do to ensure their messages are heard to these machine learning giants? For this latest podcast from The New Stack, we discussed these issues with Ryan Johnston, chief marketing officer for Writer. Writer has enjoyed an early success in generative AI technologies. The company's service is dedicated to a single mission: making sure its customers' content adheres to the guidelines set in place.