How Hamilton stayed alive during the pandemic: An interview with producer Jeffrey Seller

In this episode of the McKinsey Global Institute’s Forward Thinking podcast, co-host Anna Bernasek speaks with Jeffrey Seller, producer of Broadway hits Hamilton, In the Heights, Rent, and more about the tumultuous year-plus Broadway and live performances have endured. Ahead of Broadway reopening in September 2021 and live performances coming back across the United States and other countries, the man is non-stop. Jeffrey took us inside the room where it happened, sharing his experiences, including: • Shutting down, pivoting, then staging a production in Australia during the pandemic • How digital streaming services like Disney+ and Spotify affected demand for performance tickets • Why he created an affordable ticket lottery to increase access to the magic of live, in-person performances • Why he’s still an optimist, but one who’s focused on resilience This conversation was recorded in May 2021. To read a transcript of this episode, visit: https://mck.co/jeffreyseller Follow @McKinsey_MGI on Twitter and the McKinsey Global Institute on LinkedIn for more.

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Forward Thinking examines groundbreaking ways in which the world is evolving and how people and organizations can respond to changing demands and technologies. In each episode theorists, innovators, and business leaders discuss global trends—technology, artificial intelligence, globalization, urbanization, climate change, and more—with hosts Michael Chui and Janet Bush of the McKinsey Global Institute.