Everything wrong with Keir Starmer’s media strategy - and how to fix it

There's news today of a Downing Street shakeup and speculation too about a ministerial reshuffle next week. Parliament returns on Monday, with Labour MPs hoping that the new term will bring with it a chance to rejuvenate a government that has plummeted in the polls and a party that seems almost mutinous. This summer, Nigel Farage has planted himself at the centre of the news agenda - with regular press conference, media stunts and interventions. Labour ministers have been doing the round too - but they seem to have less to say in recent weeks than the Reform leader, Amidst all the talk of a reset, Jon and Lewis break down where Labour's media strategy is going wrong - and what Keir Starmer needs to do to win the messaging war. Visit our new website for more analysis and interviews from the team: https://www.thenewsagents.co.uk/The News Agents is brought to you by HSBC UK - https://www.hsbc.co.uk/EXCLUSIVE NordVPN Deal -> https://nordvpn.com/thenewsagents Try it risk-free now with a 30-day money-back guarantee

Om Podcasten

Emily Maitlis, Jon Sopel and Lewis Goodall – three of the UK’s top journalists – host an award-winning daily news podcast: The News Agents. They’re not just here to tell you what's happening, but why. Expect astute analysis and explanation of the day's news – and a healthy dose of scepticism and the ability to laugh at it all when needed. Episodes are available every weekday afternoon. You can listen to The News Agents on Alexa, just say "Alexa ask Global Player to play The News Agents" The News Agents is a Global Player Original podcast. For advertising opportunities on this podcast email: dax@global.com You can visit our website here https://www.thenewsagents.co.uk/