Martin Lindstrøm on the future of empathy

Martin is brand consultant to some of the biggest brands in the world, and the bestselling author behind a host of books about consumer behavior, most famous of which was his study that showed that nearly half of all ad campaigns have zero or negative effect on the consumer. In his presentation today, Martin will tell you about the profound moment that we exist in today, with technologies that have stripped us of empathy, physical contact and natural transitions between work and private life, and how we over the next 20 years will try to release ourselves from these technologies, so that we can regain our sense of empathy, physical contact and natural transitions.

Om Podcasten

The podcast is sponsored by Bolia. The Next 20 Years is a podcast made in collaboration with Danish design company Bolia about how the world as we know it is going to change in the next 20 years. We have invited profiles from around the globe to offer their take on what the future holds. They will all challenge the way you think about the world and inspire you to a different understanding of yourself, of how you live, work, eat and interact with the world.