Ideas Are Easy. Now Comes the Hard Part.

Let’s face it: ideas are a dime a dozen. Just about anyone can come up with a clever app, a market opportunity, or a product pitch over coffee. But building a real company? That’s the hard part. In her new book After the Idea: What It Really Takes to Create and Scale a Startup, Harvard Business School faculty member Julia Austin offers a rare, behind-the-scenes look at what it really takes to turn inspiration into a functioning business—and stay sane along the way. 📱 Follow The Next Big Idea Daily on Apple Podcasts, Spotify, or wherever you listen 📩 Want more bite-sized insights from the best new nonfiction delivered straight to your inbox? Sign up for our Book of the Day newsletter Learn more about your ad choices. Visit megaphone.fm/adchoices

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What if engaging with great ideas could become one of your daily habits? What if some of the best tips for living better and working smarter were served up with your morning coffee, a hit of motivation guaranteed to start your day right? That’s the idea behind The Next Big Idea Daily. We work with hundreds of non-fiction authors — experts in productivity, creativity, leadership, communication, and other fields. They distill their big ideas into bite-sized chunks, and we offer you one each morning. Part of the LinkedIn Podcast Network.