STORY: The Science Behind Humanity’s Superpower (Part 1)

Today, we’re sitting down with Will Storr, author of the dazzling new book A Story Is a Deal, to talk about humanity’s greatest invention: story. More than just entertainment, Will argues, story is what we do and who we are. It’s how we make sense of the world, captivate, and persuade. And yet for all its power, storytelling isn’t some elusive magic trick — it’s a skill. One you can learn. Will’s here to show you how. 🎧 Listen to Will’s previous appearance on the podcast here 📩 Want to transform your day in just 10 minutes? Sign up for our Book of the Day newsletter, and you’ll get daily, bite‑sized insights from the best new nonfiction books — in audio or text — straight from the authors. Sign up today!

Om Podcasten

The Next Big Idea is a weekly series of in-depth interviews with the world’s leading thinkers. Join hosts Rufus Griscom and Caleb Bissinger — along with our curators, Malcolm Gladwell, Adam Grant, Susan Cain, and Daniel Pink — for conversations that might just change the way you see the world. New episodes every Thursday. Part of the LinkedIn Podcast Network.