How Coders Secretly Influence Your Behavior — and The Real Reason Most Are Men

Our world is awash in code, and those zeroes and ones aren't as impersonal as you might think. In his new book, "Coders: The Making of a New Tribe and the Remaking of the World," journalist Clive Thompson provides an up-close look at the "invisible architects" of our digital age, revealing the ways they're shaping our society for better and worse. Support us by supporting our sponsors! Policy Genius — Go to Policygenius.com to get quotes and apply in minutes. LinkedIn — Visit LinkedIn.com/BIGIDEA for a free $100 LinkedIn ad credit to launch your first campaign. Skillshare — Go to Skillshare.com/BIGIDEA to start your two months now.

Om Podcasten

The Next Big Idea is a weekly series of in-depth interviews with the world’s leading thinkers. Join our host, Rufus Griscom — along with our curators, Malcolm Gladwell, Adam Grant, Susan Cain, and Daniel Pink — for conversations that might just change the way you see the world. New episodes every Thursday.