Emotional Branding, UGC and AI, and Prioritizing Product Marketing with Tom Klein of Matterport
Tom Klein, CMO of Matterport, believes that investing in product marketing is critical in driving innovation. Plus, he shares the importance of building emotional connections in your marketing, drawing on lessons from his time at notable companies like Chanel and Mailchimp to explain how brands can resonate on a deeper level while delivering clear functional value. Discover practical applications of AI and user-generated content, along with insights on the power of testing, learning, and bringing passion to every campaign.