Inside D’Amelio Brands: Using TikTok clout to fuel a consumer empire
Marc D'Amelio rocketed to fame managing the careers of teen influencer daughters, Charli and Dixie. Now Marc is launching D’Amelio Brands to partner with big companies on co-created consumer products endorsed by the TikTok superstars.In this episode of The Next Stage, Marc shares a vision for building a billion-dollar brand using Charli and Dixie’s digital stardom but also emphasises the importance of authenticity when translating a social media brand into consumer products.Marc D’Amelio, CEO of D’Amelio Brands, was in conversation with Mark Stenberg, senior media reporter for Adweek, on Venture at Collision 2023. "The best technology conference on the planet".Follow us on Twitter, Instagram and Linkedin.