Daily Briefing Live – June 1, 2020

Resources Mentioned in Today's EpisodeAPM Research Lab Report: COVID-19 deaths analyzed by race and ethnicityCarePort Health COVID-19 HubKey TakeawaysCarePort Health  We added a survey to our platform, asking post-acute providers if they have the equipment to care for COVID-19 patients or have COVID-19 patients in their care.We found that only 6% of nursing homes can care for post-COVID-19 patients.  Building rapport with health system leadershipWe’re a small team that strives to be nimble. Our most significant change since we’ve been home is to over-communicate.  Our focus is to insert ourselves into the conversation in a way that is helpful.Focusing on following up and providing the next steps to the leadership team is my current way of touching base.I’m providing the sales team with a weekly wrap up, and the entire company a monthly email explaining the marketing and sales team’s happenings, so it gives everyone a look at what we’re doing.We’re holding townhalls more frequently so that everyone can connect and touch base.CarePort Health Covid-19 HubWe’re generally trying to reach people in the healthcare realm. In this instance, the data has a much broader application. We’ve created this COVID-19 hub to provide helpful information to inform customers and consumers. 

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As a bold, future-forward podcast for healthcare marketers who refuse to settle for how things have always been, The No Normal Show explores what’s new, next, and needed in healthcare marketing—from innovation and AI to the marketing truths shaping healthcare’s future. The status quo ends here.