The Overlooked Chief Health Officers of U.S. Households

In this episode of The No Normal Show, Desirée, Stephanie, and guest Victoria Davis unpack the cultural, emotional, and operational weight women carry in their health journeys—and how brands can finally meet them where they are. From weight stigma at check-ins to body image pressure fueled by TikTok trends and GLP-1 drugs, we explore how marketing can either add to the noise or cut through with empathy and clarity. If you want to connect with women as the Chief Health Officers of their households and reach the people actually making the decisions, it’s time to rethink the message, the medium, and the moment. Tune in now.Subscribe to The No Normal Rewind, our newsletter featuring a mashup of the boldest ideas, sharpest takes, and most rewind-worthy moments from our podcast — right here.

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As a bold, future-forward podcast for healthcare marketers who refuse to settle for how things have always been, The No Normal Show explores what’s new, next, and needed in healthcare marketing—from innovation and AI to the marketing truths shaping healthcare’s future. The status quo ends here.