#3 WIT: How Sports Sponsorships Work, Pitching to Brands & Influencer Marketing in Sports
Summary
In this episode, Noel and Rob discuss the world of influencer marketing and sponsorship. They cover topics such as the importance of social media presence, the shift in sponsorship criteria, the role of analytics in influencer collaborations, and the challenges of influencer compensation. They also explore the process of finding influencers for collaboration, the value of micro-influencers, and the role of managers in influencer marketing. The conversation highlights the need for influencers to understand their niche and the importance of high-quality content. Overall, the episode provides insights into the dynamic and evolving world of influencer marketing.
Takeaways
Social media presence is crucial for influencers seeking sponsorship opportunities.
Sponsorship criteria have shifted from solely focusing on athletic performance to considering factors such as social media reach and engagement.
Brands often require influencers to provide analytics to understand their audience demographics.
Influencers can secure sponsorships through social media platforms like TikTok.
Undervaluing influencer compensation is a common challenge in the industry.
Chapters
00:00 Introduction and Podcast Platforms
02:48 Goal of Getting Sponsors
03:48 The Importance of Social Media Presence
05:11 Shift in Sponsorship Criteria
06:17 Brands' Interest in Influencers' Analytics
07:13 First Sponsorship Experience
08:09 Influencers vs. Pro Athletes
10:00 Sponsorship Examples
11:18 Controversy in Sponsorship
12:32 High Costs of Sponsorship
13:17 Influencer Marketing from a Brand's Perspective
14:01 The Role of Marketing in Influencer Collaborations
15:30 Usage Rights and Influencer Compensation
16:55 The Impact of TikTok on Influencer Marketing
17:20 Renewing Contracts and Evaluating Influencers
18:40 Micro-Influencers
19:20 Influencers as Brand Ambassadors
20:46 Finding Influencers for Collaboration
22:38 Understanding Your Niche
23:26 The Role of Scrolling on Instagram
24:18 Influencer Outreach vs. Inbound Requests
25:36 Undervaluing Influencer Compensation
27:07 The Role of Managers in Influencer Marketing
28:26 Product-Only Compensation
30:36 The Importance of Return on Investment (ROI)
32:02 Influencers Finding Brands vs. Brands Finding Influencers
33:48 The Value of Influencer Marketing
34:39 Challenges of Influencer Compensation
35:36 Sponsorship Examples
36:43 The Role of Social Media in Sponsorship
37:12 The Importance of Social Media Presence
38:32 The Value of Influencer Marketing
39:33 Influencer Outreach vs. Inbound Requests
40:19 The Importance of High-Quality Content
41:16 Evaluating Influencers for Collaboration
42:25 Undervaluing Influencer Compensation
43:32 The Importance of Having Something to Offer
44:32 Having a Backup Plan
45:41 Undervaluing Influencer Compensation
46:52 The Role of Copywriting in Marketing
48:36 Influencers Starting Their Own Brands
49:45 The Power of a Strong Social Media Presence
50:39 The Impact of Influencer Marketing
52:26 Conclusion