419: When To Pivot Vs. Losing Focus
Pivoting is the ultimate advantage for small businesses. Instead of having to go through multiple committees, you can change your direction any time you need to, and do what’s necessary to give your market what they want. And it’s getting more necessary with a recession looming on us, and buyers being more careful than they’ve been in over a decade. But there’s a danger in pivoting too much, and that’s losing your focus. Tune in to discover the difference between both.