435: These Strategies are Making a Comeback in Digital Marketing
In everything, there are seasons and cycles. In the economy, the cycle starts over when the bubble gets too big and bursts. Prices fluctuate, we enter a recession, and we reset. Economic strategies that worked during the bubble aren’t necessarily going to work during the recession. In the digital marketing world, we are in a cycle, too. The online space has been booming over the last few years, and the demand for high-ticket services were at an all-time high. Business owners desired done-for-you, VIP services, and weren’t willing to show up for anything less. That is changing. With buyer hesitancy skyrocketing and profits down, 90% of people aren’t jumping on those high-ticket offers....and if you only have high-ticket offers available, you are going to end up leaving a LOT of money on the table right now. In today's episode, I'll show you how to support those who aren’t ready for your highest offers, and uncover what strategies are making a comeback in this season of digital marketing.