326 I Let Your Geek Flag Fly

In this episode, we're talking about letting your geek flag fly and how embracing your unique obsessions can be your secret weapon in business. If you're tired of blending in with everyone else online, I'm going to show you why your weird, nerdy passions are actually the key to standing out and connecting with the exact people who will become your most loyal customers.Order my book "The Obvious Choice" here: https://amzn.to/4ghBzceNot sure if you want to get my book, “The Obvious Choice”? Here’s a free sample to check out: https://www.theptdc.com/the-obvious-choice-free-chapterWho Am I?Jonathan Goodman is the creator of the Personal Trainer Development Center and host of the popular Obvious Choice podcast, a top show for coaches, entrepreneurs, and small business owners. Jon’s been featured in most major business and fitness publications including Men’s Health, Forbes, Entrepreneur, Robb Report, Inc., and many more. Over 200,000 coaches and small business owners in more than 120 countries have purchased business development materials from him. Subscribe to my free weekly newsletter "5 Reps Friday" read by 73,000+ each week: https://www.theptdc.com/newsletter-subscribeGet my FREE "Jacked Nerds Reading List" here: https://www.theptdc.com/11-best-books-for-jacked-nerdsJoin my Online Trainer Mentorship program: https://onlinetrainermentorship.com/mentorship/?utm_source=youtube&utm_medium=social&utm_campaign=OTMEvergreenFollow me on social media:Instagram: https://www.instagram.com/itscoachgoodman/X: https://x.com/itscoachgoodmanLinkedIn: https://www.linkedin.com/in/jon-goodman/Timestamps0:00 Introduction0:20 What is your geek obsession?0:50 Christina crossfit gym story02:20 Comitology and Astrology04:00 Location bias05:00 SNASA07:00 Building a vision out of your geek obsession09:40 Being different11:00 Industry norms12:30 Risks13:10 Difficulty in execution13:35 Doing too many of the right things14:20 Business model16:15 Ben Mudge story19:00 Follow your obsession

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Forget becoming an influencer. This podcast is for people searching for a simpler way to make more money, help more people, and have more freedom. No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so (in)human. Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that’s lost its way. New episodes ship out Mondays along with short, business hotseats every Wednesday.