SaaStr 418: 10 Rules for Defining Churn with Andrea Webb, SVP of Customer Success & Retention @ Solarwinds, and Tim Willey, the SVP of Commercial Strategy & Operations @ ForgeRock
Reducing churn in SaaS, along with increasing new ARR is the backbone to growing your business. In this guide, Andrea Webb, the SVP of Customer Success & Retention at Solarwinds, and Tim Willey, the SVP of Commercial Strategy & Operations at ForgeRock, share their tips for understanding and combating churn. Video and blog post: https://www.saastr.com/10-rules-for-defining-churn-with-forgerock-and-solarwinds/