#4: Transforming digital marketing: what's ahead for retailers?

Digital has completely transformed the business of media, music and maps – and it’s transforming retailers’ operations and their marketing, too. But many retailers are just starting their digital transformation journey, and it’s a long road ahead. Tune in to hear hosts Vanessa Horwell and Tim Mason, author of Omnichannel Retail, How to Build Winning Stores in a Digital World and CEO of Eagle Eye, discuss how digital has disrupted retailers’ traditional marketing and promotion models, some of the challenges they face and what investments are needed to win the digital marketing race.

Om Podcasten

Nearly 11 years after the term "omnichannel" was coined, retailers and consumer-facing businesses of all stripes still face the omnichallenge, digitally connecting with customers wherever they are. This podcast series, hosted by Tim Mason, former CMO and deputy CEO of Tesco, co-author of Omnichannel Retail and CEO of Eagle Eye, explores the ever-changing omnichannel landscape through the lens of marketers, retailers and brands. Each Omnichallenge episode uncovers the challenges they face operating brick-and-mortar and ecommerce stores, how they can create winning stores, and win their customers' hearts and minds.