#5: What makes good marketing? with Sir Terry Leahy

What constitutes a strong marketing strategy? And how do you leverage customer data to define that strategy in the first place? The latest episode of The Omnichallenge welcomes our first guest to discuss these challenges and more from the perspective of one of the world’s biggest retailers. Sir Terry Leahy served as the CEO of U.K. grocery giant Tesco for 13 years, spearheading green initiatives and growing the famous Tesco Clubcard program to a membership of more than 19 million shoppers. Tune in to hear Sir Leahy’s conversation with hosts Vanessa Horwell and Tim Mason, CEO of Eagle Eye and author of Omnichannel Retail: How to Build Winning Stores in a Digital World, about his legacy in retail and how the climate crisis is affecting retail and other industries.

Om Podcasten

Nearly 11 years after the term "omnichannel" was coined, retailers and consumer-facing businesses of all stripes still face the omnichallenge, digitally connecting with customers wherever they are. This podcast series, hosted by Tim Mason, former CMO and deputy CEO of Tesco, co-author of Omnichannel Retail and CEO of Eagle Eye, explores the ever-changing omnichannel landscape through the lens of marketers, retailers and brands. Each Omnichallenge episode uncovers the challenges they face operating brick-and-mortar and ecommerce stores, how they can create winning stores, and win their customers' hearts and minds.