Good Brands, Bad Briefs - Ashley Vinson (Facebook)
“Good campaigns start with a good brief.” Ashley Vinson is passionate about the craft of advertising, as well as its intended purpose in creating bottom-line results for brands. With over 20 years of marketing experience under her belt, she certainly knows what makes for a great brand campaign, and on the flip-side, what’s a recipe for disaster. As Creative Agency Partner for Facebook, Ashley Vinson reveals the key ingredients to an effective creative brief, outlining typical reasons why many campaigns fail, and points out the key metrics on which campaigns should be measured for success. Recorded live in Amsterdam at OnBrand ‘19, Europe’s leading branding conference.