Keeping it Bright: How to Brand the World’s Leading Electronic Music Festival - Thomas Spronk & Twan Ronnes (Amsterdam Dance Event) in Conversation with Renske van Kollenburg

The Amsterdam Dance Event (ADE) is both a music conference and festival, widely recognized as the global meeting point for the creative industry around electronic music. ADE consists of a daytime conference & festival and night-time festival program, with more than 1000 events across 200 locations. Which basically means that the city of Amsterdam breathes electronic music for five days and nights.  In this episode, Thomas & Twan share a behind-the-scenes look at the inner workings of organizing, promoting, and branding such an iconic event. Recorded live in Amsterdam at OnBrand ‘19, Europe’s leading branding conference. 

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OnBrand is a global community and Europe's leading branding conference—powered by Bynder—exploring “what’s next?"​ in branding, marketing, and creativity. By amplifying the voices of brand leaders from some of the world’s most iconic companies, OnBrand aims to unravel the complex web between brand storytelling, technology, and creativity in these rapidly changing times.