Today’s Relentless Pursuit of the Unmemorable - Tiina Salzburg & Kalle Hellzen (180 Kingsday)

As the industry continues to accelerate towards performance marketing, are brands eschewing their cultural significance in the relentless pursuit of the unmemorable? Are we, as an industry, focusing too much time and budget on momentary snapshots, rather than creating lasting memories?  Tiina Salzberg, Executive Strategy Director, and Kalle Hellzen, Executive Creative Director, at award-winning creative agency 180 Kingsday, explore the physiology and psychology of memory and the critical role cultural imprinting plays in long-term brand building. Together, they examine how modern marketing is changing the way we approach brand building, and the inherent risk such an approach carries in the pursuit of longer-term brand growth.  Recorded live in Amsterdam at OnBrand ‘19, Europe’s leading branding conference. 

Om Podcasten

OnBrand is a global community and Europe's leading branding conference—powered by Bynder—exploring “what’s next?"​ in branding, marketing, and creativity. By amplifying the voices of brand leaders from some of the world’s most iconic companies, OnBrand aims to unravel the complex web between brand storytelling, technology, and creativity in these rapidly changing times.