Maria Pergolino - Doing More with Less: Why Only Investing in What You’re Really Good at Is the Key to Growth Success

Let’s face it: we can’t do everything. Not well, at least. Just ask Maria Pergolino, CMO at ActiveCampaign (with high-impact tours at Anaplan, Apttus, and Marketo). She discovered the trick to growing rapidly and reliably, and it’s actually very simple - discovering what differentiates you from everybody else and investing heavily in those channels and strategies. Tune in to learn how one of the best CMOs in the industry keeps her growth numbers strong, wherever she happens to work.

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We interview top Product & Growth Leaders and ask them one question, "What is one unconventional growth tactic/strategy that worked surprisingly well?"