Interview with Kevin Finn - TEDx Speaker, Author, Brand Innovator and Founder of The Sum Of
Imagine starting your own business from a back bedroom and growing it into a globally recognized company. That's exactly what our guest, branding maestro Kevin Finn, did. As a CEO, author, and speaker, Kevin has charted a journey from Dublin to the far-flung corners of Western Australia, employing a mix of determination, resilience, and a keen understanding of branding to build a successful career and business. In our chat, Kevin sheds light on the intricacies of personal and company branding, citing the example of Apple's adroit strategy. We explore the potential risks associated with product brands overshadowing their parent company. Kevin also shares his experience of setting up a company, the swift learning curve he faced, and the vital role simplicity played in making his business a success. We delve into the evolution of branding from the 20th to the 21st century, discussing the paradigm shift from revenue generation to social responsibility that businesses have embraced today. In the spirit of 21st-century branding, Kevin lays emphasis on the importance of having an impact model at the core of a business, and how it can bolster relevance and return. We discuss how businesses can create a deeper connection with their customers by effectively communicating their value. As we wrap up our engaging discussion, Kevin shares some invaluable advice, including his thoughts on the hustle mentality, the power of collaboration, and making the most out of life. He also offers an insight into his book, Brand Principles: How to Be a 21st Century Brand. Don't miss out on this episode filled with profound insights from Kevin's entrepreneurial journey.