How to Avoid Tokenization in Your Content Creation with Erica Courdae

On today's show, I'm joined by Erica Courdae for an important conversation about how to avoid tokenization in your content creation. During this episode, we discuss what tokenization is, why it's a problem, and how to ensure you avoid it as you work to feature and amplify others through your content. Whether you have a podcast of your own, feature guests in your programs, highlight your customers or clients, or are looking for opportunities to collaborate with other business owners, this is a vital conversation about what it means to be purposefully inclusive in your business.--------------------------MORE EPISODE RESOURCES:Check out the full Show Notes including episode highlights, key takeaways, quotable moments, exclusive resources, and more: tylerjmccall.com/obs/episode-59

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Growing a business online isn't as easy as the “gurus” and “experts” make it look on social media feeds. Whether you are brand new to business ownership, scaling past 7 figures, or anywhere in between, you know firsthand it is NOT easy to build balance in your life while on the journey of entrepreneurship. Beyond the strategies, tactics, frameworks & mindset training we offer on the show, we created The Online Business Owner Podcast to show you the “behind the scenes” and the core principles of people who have achieved success and who are in the trenches making it work today. Head over to OnlineBusinessOwner.com to get our free newsletter, show notes, and more.