The Opportunity Ep.47: Building Relationships with eCommerce Customers Using SMS
On this episode of The Opportunity Podcast, we will be speaking with Ryan Smith Head of Partnerships at Emotive, a service that enables eCommerce businesses to scale 1:1 relationships through conversational messaging via SMS and email. Ryan dives deep into the power of SMS messaging - everything from its high open rates, to the opportunity this platform offers eCommerce brands to develop personal relationships with their customers, and its power to lead to more conversions and sales. Building relationships with your customers using SMS and email is a great strategy to gain and keep customers returning to products. In this call, Ryan explains where eCommerce and DTC brands fail the most when it comes to building these relationships, the ROI that SMS offers for those who implement this strategy correctly, and how newcomers to this industry can get started even if they don't have a customer list built out just yet. We uncover how to message your customers with information relevant to where they are in their buying journey, and the best anecdotes to implement your own personal SMS strategy no matter which niche you happen to be selling in. Sit back, grab a coffee, and get ready to learn how you can gain better conversions and relationship ROI using SMS.