The Blair Witch Project - Ep04 - Promotion

Our final episode covers The Blair Witch Project’s wide public release and the groundbreaking promotional campaign that followed. It was the first “viral marketing” case of its kind, permanently changing the course of movie advertising for the social media age. Our story concludes with the minting of a new genre: found footage.

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Playback tells the stories behind groundbreaking movies that have impacted the arts, the industry, and our lives. Told through extensive interviews with the key creative team, Playback provides the whole story as best we can tell it. Brought to you by the Academy of Motion Picture Arts & Sciences.