With Nike recently pulling out, some brands are asking themselves (again) whether Amazon is the right place for them. Despite the e-commerce giant's prowess, the reality is that it's not always easy to deliver the desired experience, and Amazon themselves tend to compete directly with the very brands they want to attract. So, friend or foe?
A weekly conversation between two marketing strategists, Rachel Mercer and Shann Biglione, who like to (over)think about their industry. If you really can't get enough of them, you can also follow them on Twitter: @rachelmercer and @LeShann. Views represented and reflected are individually held and are not representative of Rachel and Shann's (lovely) employers.