Are Ad Agency Creatives Second Class Creatives?

It's a recurring theme that if we were really good at what we do, we probably wouldn't be working in advertising - let alone in an ad agency. And so it's not unusual to hear the refrain that the best creatives tend to pursue a career in the arts, whereas less talented ones would go into advertising. So what two strategists have to say about it? Is it fair to the talent of ad creatives? Or is it just another example of our industry's inferiority complex?

Om Podcasten

From big strategy questions to everyday marketing life realities, The Overthinkers is a weekly, 20 min conversation between two ex-marketing strategists: Rachel Mercer (@rachelmercer - Head of Design at JPMorgan Chase + ex-CXO at Proto) and Shann Biglione (@LeShann - co-founder and Head of Product at Kelp + ex CSO at Publicis Media). It is for those who like to (over)think about strategic planning, with delightful guests occasionally joining Rachel and Shann for extended discussions. Available on Apple Podcasts, Spotify and Soundcloud. Views represented and reflected are individually held and are not representative of Rachel and Shann's companies.