Are Frameworks Essential To Strategy?

Oh boy, do strategists love their frameworks. We love using them, writing them, sharing them and even evangelising them. But do we really need them to write good strategy? What value do they bring to a team, and to an organisation? What makes a framework a good framework? And what happens when we don't use them?

Om Podcasten

From big strategy questions to everyday marketing life realities, The Overthinkers is a weekly, 20 min conversation between two ex-marketing strategists: Rachel Mercer (@rachelmercer - Head of Design at JPMorgan Chase + ex-CXO at Proto) and Shann Biglione (@LeShann - co-founder and Head of Product at Kelp + ex CSO at Publicis Media). It is for those who like to (over)think about strategic planning, with delightful guests occasionally joining Rachel and Shann for extended discussions. Available on Apple Podcasts, Spotify and Soundcloud. Views represented and reflected are individually held and are not representative of Rachel and Shann's companies.