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Can A Good Brand Save A Bad Product?

av The Overthinkers | Publicerades 3/22/2021

Brands are often accused of putting glitter on a shit product. But is it really that simple? Are brands able to excuse poor quality? And vice versa, could a bad brand sink a good product?

Om Podcasten

From big marketing questions to everyday agency life realities, The Overthinkers is a weekly, 20 min conversation between two marketing strategists: Rachel Mercer (@rachelmercer - CXO Proto) and Shann Biglione (@LeShann - Head of Strategy Publicis Media). It is for those who like to (over)think about our industry, with delightful guests occasionally joining Rachel and Shann for extended discussions. Available on Apple Podcasts, Spotify and Soundcloud. Views represented and reflected are individually held and are not representative of Rachel and Shann's (lovely) employers.