Can Advertising Survive The Possible Demise Of TV?

While TV isn't dead (at least not yet), there has been a clear trend towards a diminishing inventory and massive changes in watching behaviors. With advertising being so heavily reliant (at least historically) on TV advertising, could that industry survive it, or are we headed towards mostly performance based advertising?

Om Podcasten

From big strategy questions to everyday marketing life realities, The Overthinkers is a weekly, 20 min conversation between two ex-marketing strategists: Rachel Mercer (@rachelmercer - Head of Design at JPMorgan Chase + ex-CXO at Proto) and Shann Biglione (@LeShann - co-founder and Head of Product at Kelp + ex CSO at Publicis Media). It is for those who like to (over)think about strategic planning, with delightful guests occasionally joining Rachel and Shann for extended discussions. Available on Apple Podcasts, Spotify and Soundcloud. Views represented and reflected are individually held and are not representative of Rachel and Shann's companies.