Can Performance Marketing Build Brands?

There has been a lot of discussion about long term brand build and short term activation in the last few years. We've engineered our thinking around this opposition where one does a specific job the other doesn't deliver, or at least not as well. This week, we explore if performance marketing (search, e-commerce, programmatic etc.) can be a good vehicle to build a brand, and if yes how?

Om Podcasten

From big strategy questions to everyday marketing life realities, The Overthinkers is a weekly, 20 min conversation between two ex-marketing strategists: Rachel Mercer (@rachelmercer - Head of Design at JPMorgan Chase + ex-CXO at Proto) and Shann Biglione (@LeShann - co-founder and Head of Product at Kelp + ex CSO at Publicis Media). It is for those who like to (over)think about strategic planning, with delightful guests occasionally joining Rachel and Shann for extended discussions. Available on Apple Podcasts, Spotify and Soundcloud. Views represented and reflected are individually held and are not representative of Rachel and Shann's companies.