Do Brands Need A Purpose?

This week Rachel and Shann discuss one of the most heated (but also hated) topics in marketing circles: the need (or lack thereof) for a brand to serve a higher purpose. And while the answer might not be as black and white as some would hope, this episode explores the potential, but also the limits, of what many marketers have taken for a new paradigm.

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From big strategy questions to everyday marketing life realities, The Overthinkers is a weekly, 20 min conversation between two ex-marketing strategists: Rachel Mercer (@rachelmercer - Head of Design at JPMorgan Chase + ex-CXO at Proto) and Shann Biglione (@LeShann - co-founder and Head of Product at Kelp + ex CSO at Publicis Media). It is for those who like to (over)think about strategic planning, with delightful guests occasionally joining Rachel and Shann for extended discussions. Available on Apple Podcasts, Spotify and Soundcloud. Views represented and reflected are individually held and are not representative of Rachel and Shann's companies.