With Superbowl about to capture advertisers' attention (and purses), we discussed the current state - and worth of tentpole events for brands. Admittedly, this year is particularly special as the world still struggles with the pandemic, but is it even worth brands' attention to sponsor and participate in those tentpole media moments, or does it distract them from finding more ownable moments?
From big marketing questions to everyday agency life realities, The Overthinkers is a weekly, 20 min conversation between two marketing strategists: Rachel Mercer (@rachelmercer - CXO Proto) and Shann Biglione (@LeShann - Head of Strategy Publicis Media). It is for those who like to (over)think about our industry, with delightful guests occasionally joining Rachel and Shann for extended discussions. Available on Apple Podcasts, Spotify and Soundcloud.
Views represented and reflected are individually held and are not representative of Rachel and Shann's (lovely) employers.