Does Creative Testing Get In The Way Of Great Ideas?

Creative testing has long been a thing a lot of ad folks love to hate. The practice has certainly made massive contributions to the industry, but as always, when a method becomes a dogma, it's bound to become a problem. This week, Rachel and Shann discuss not if but how creative testing get in the way of great ideas, all the while being a valuable and important part of our process?

Om Podcasten

From big strategy questions to everyday marketing life realities, The Overthinkers is a weekly, 20 min conversation between two ex-marketing strategists: Rachel Mercer (@rachelmercer - Head of Design at JPMorgan Chase + ex-CXO at Proto) and Shann Biglione (@LeShann - co-founder and Head of Product at Kelp + ex CSO at Publicis Media). It is for those who like to (over)think about strategic planning, with delightful guests occasionally joining Rachel and Shann for extended discussions. Available on Apple Podcasts, Spotify and Soundcloud. Views represented and reflected are individually held and are not representative of Rachel and Shann's companies.