How Can CMOs (Re)claim A Seat At The Board Table? With Seth Matlins, Forbes
CMOs are supposed to be at the top of our industry... but are they always? This week we're joined by Seth Matlins, Managing Director at Forbes CMO Network, to discuss whether CMOs have been pushed out of the top leadership of companies - and if they have, how can they reclaim a seat at the big decision making table? Seth's unique perspective as an ex-marketer himself and now interacting daily with CMOs as part of Forbes' CMO Network gave us a lot to think about and provides inspiration for marketers of all levels.