How Can Innovation Hurt Your Business?

Innovation is generally a good thing to stay ahead of the game, but in many instances it can have perverse effects on a business. This week, Rachel and Shann explore some of the things they have seen hurting businesses, from using the wrong KPIs to generate draining clutter for both your teams and your customers.

Om Podcasten

From big strategy questions to everyday marketing life realities, The Overthinkers is a weekly, 20 min conversation between two ex-marketing strategists: Rachel Mercer (@rachelmercer - Head of Design at JPMorgan Chase + ex-CXO at Proto) and Shann Biglione (@LeShann - co-founder and Head of Product at Kelp + ex CSO at Publicis Media). It is for those who like to (over)think about strategic planning, with delightful guests occasionally joining Rachel and Shann for extended discussions. Available on Apple Podcasts, Spotify and Soundcloud. Views represented and reflected are individually held and are not representative of Rachel and Shann's companies.