In-housing is a very common strategic shift for clients nowadays, and often seen as a risk to agencies. While it does have downsides in terms of immediate ownership and revenues, it's not necessarily a negative step for the ecosystem. In this episode, Rachel and Shann discuss the good, the bad and the maybe sometimes ugly aspects of in-housing marketing services.
From big marketing questions to everyday agency life realities, The Overthinkers is a weekly, 20 min conversation between two marketing strategists: Rachel Mercer (@rachelmercer - CXO Proto) and Shann Biglione (@LeShann - Head of Strategy Publicis Media). It is for those who like to (over)think about our industry, with delightful guests occasionally joining Rachel and Shann for extended discussions. Available on Apple Podcasts, Spotify and Soundcloud.
Views represented and reflected are individually held and are not representative of Rachel and Shann's (lovely) employers.