This week we are joined by the awesome Lara O'Reilley, Media and Advertising Editor at Business Insider, and started the discussion with a very loaded question: considering how much the trade press is a representation of our industry, is it acting more as a source of truth that calls out the bullshit, or a source of hype that perpetuates it? A chance to also discuss how to get yourself spotted by editors, and whether there is a space for more opinionated coverage of our industry!
From big marketing questions to everyday agency life realities, The Overthinkers is a weekly, 20 min conversation between two marketing strategists: Rachel Mercer (@rachelmercer - CXO Proto) and Shann Biglione (@LeShann - Head of Strategy Publicis Media). It is for those who like to (over)think about our industry, with delightful guests occasionally joining Rachel and Shann for extended discussions. Available on Apple Podcasts, Spotify and Soundcloud.
Views represented and reflected are individually held and are not representative of Rachel and Shann's (lovely) employers.