Should Strategists Come Up With Creative Ideas? With Mark Pollard

Today we're joined by the awesome Mark Pollard, guru of Sweathead and inspiration to many strategists in our industry, to discuss the age old question whether strategists should come up with creative ideas themselves. In it, we explore what is an idea, why strategy is inherently creative, but also the boundaries we should keep in mind when engaging with creatives and their responsibility to carry the project through the finish line.

Om Podcasten

From big strategy questions to everyday marketing life realities, The Overthinkers is a weekly, 20 min conversation between two ex-marketing strategists: Rachel Mercer (@rachelmercer - Head of Design at JPMorgan Chase + ex-CXO at Proto) and Shann Biglione (@LeShann - co-founder and Head of Product at Kelp + ex CSO at Publicis Media). It is for those who like to (over)think about strategic planning, with delightful guests occasionally joining Rachel and Shann for extended discussions. Available on Apple Podcasts, Spotify and Soundcloud. Views represented and reflected are individually held and are not representative of Rachel and Shann's companies.