What Is It Like To Do Strategic Planning For An Entertainment Company? With Zoe Scaman

This week we are joined by special guest Zoe Scaman, a brilliant London based strategist trained in ad agencies and who is now working for Oscar winning filmmaker Ridley Scott's Creative Group. The occasion to find out more about what it's like working in the star studded entertainment industry, what skills she was able to transfer there, but also what she thinks the ad industry could learn from the entertainment world - among many other questions!

Om Podcasten

From big strategy questions to everyday marketing life realities, The Overthinkers is a weekly, 20 min conversation between two ex-marketing strategists: Rachel Mercer (@rachelmercer - Head of Design at JPMorgan Chase + ex-CXO at Proto) and Shann Biglione (@LeShann - co-founder and Head of Product at Kelp + ex CSO at Publicis Media). It is for those who like to (over)think about strategic planning, with delightful guests occasionally joining Rachel and Shann for extended discussions. Available on Apple Podcasts, Spotify and Soundcloud. Views represented and reflected are individually held and are not representative of Rachel and Shann's companies.