What Makes A CMO A Great CMO?

Often debated, decried or revered, but rarely tenured. That's the reality of CMO, a job many of us aspire to as the ultimate goal, but one that is often hard to navigate. In this episode, Rachel and Shann discuss the traits they think define the best CMOs, as well as some of the realities they have to contend with.

Om Podcasten

From big strategy questions to everyday marketing life realities, The Overthinkers is a weekly, 20 min conversation between two ex-marketing strategists: Rachel Mercer (@rachelmercer - Head of Design at JPMorgan Chase + ex-CXO at Proto) and Shann Biglione (@LeShann - co-founder and Head of Product at Kelp + ex CSO at Publicis Media). It is for those who like to (over)think about strategic planning, with delightful guests occasionally joining Rachel and Shann for extended discussions. Available on Apple Podcasts, Spotify and Soundcloud. Views represented and reflected are individually held and are not representative of Rachel and Shann's companies.