What Would Happen If Regulators Blocked Ad Tracking Entirely?

Ad tracking has become one of the most common tools of "modern advertising". But as regulators start legislating more and more against it (and some big tech companies taking stances "protecting" us from it), one has to wonder, what will happen to the advertising industry? Do we go back to the bright ages of creativity? Do small businesses lose a key competitive advantage? Is it all a storm in a teacup anyway and we end up simply using contextual targeting?

Om Podcasten

From big strategy questions to everyday marketing life realities, The Overthinkers is a weekly, 20 min conversation between two ex-marketing strategists: Rachel Mercer (@rachelmercer - Head of Design at JPMorgan Chase + ex-CXO at Proto) and Shann Biglione (@LeShann - co-founder and Head of Product at Kelp + ex CSO at Publicis Media). It is for those who like to (over)think about strategic planning, with delightful guests occasionally joining Rachel and Shann for extended discussions. Available on Apple Podcasts, Spotify and Soundcloud. Views represented and reflected are individually held and are not representative of Rachel and Shann's companies.