165: Is My Display Campaign Working?
Please support our sponsors, they make the show possible! Try Opteo free for 6 weeks - https://opteo.com/psp Show notes: Jason and Chris conclude their Google Ads display advertising series this week with a wrap up conversation focused on how they judge their display campaign results and determine if a display campaign is working. The answer to "is it working" depends on the reason why you're running a display campaign. Define your goal first. Are you running display to...