275: The 5 Most Common Questions We Get from Existing Clients
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: In this episode the guys are tackling the 5 most common questions they get from existing clients like why they aren’t seeing their ad, increasing spend, and ways to improve. They also discuss the new Google Ads three strike policy that goes in effect September 2021. News - Google Ads three strike policy (3:58)Should I spend more? (8:32)“Are you happy with the results? Is it providing a good return to your business? If it is, then yes. I think we should. If it’s ‘I don’t know’ then we should make it more efficient for you first.” - ChrisWhy don’t I see my ad? (16:14)"The first problem is you may not be searching the right terms. Second comes back to money – we’re limited by budget or the bids are not high enough." - ChrisHow can we improve? (22:00)“How do you want to improve? What are the goals here? If you’re wanting a better CPC or better cost per lead, let’s keep looking at our narrow quality campaigns. If you want to find something new to get more and more leads, we’ll talk about the wide/explorer approach to Google Ads.” - JasonWhy isn’t It working like when we first started? (27:33)"This is an auction system; you have to deal with competitors. Maybe the price of business has gone up. That’s the most common answer, not that I give, but that I actually find with the data.” - JasonHow can we get more? (33:46)"The best answer of all is 'Let's spend more!'" - Chris Search News: Three strikes, you’re out: Google’s new ad policy violations pilot - https://searchengineland.com/three-strikes-youre-out-googles-new-ad-policy-violations-pilot-350612Piloting a new 'strikes' system to address repeat ad policy violations - https://support.google.com/google-ads/answer/10957124 Don't miss the weekly Aftershow: Don't miss the aftershow! Join hundreds of other Paid Search Podcast fans for our exclusive weekly aftershow at Patreon, along with other exclusive content. Check it out - https://www.patreon.com/paidsearchpodcast We need your help! Please help us grow the show: If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content. Send us your questions here - https://paidsearchpodcast.com/contact-us/ First 100 Episodes - https://paidsearchpodcast.com/archive/ Adventures by A Himitsu https://soundcloud.com/a-himitsu Creative Commons — Attribution 3.0 Unported— CC BY 3.0 Free Download / Stream: http://bit.ly/2Pj0MtT Music released by Argofox https://youtu.be/8BXNwnxaVQE Music promoted by Audio Library https://youtu.be/MkNeIUgNPQ8